16 Cult Fashion Brands That Make Every Wardrobe Look 100 Times Cooler
If you’re as style-obsessed as we are—which, given that you’re reading this, we can presume a warm, round YES—your social media streams and fashion news networks are a constant (and ridiculously paced) source of style inspiration. Be it shoefies or OOTDs that catch your eye, you’ll have noticed one thing that all put-together fashion girls have in common: under-the-radar newness. Cult brands, unorthodox colour combos, unexpected trims and details and where-did-you-get-those accessories all make for a contemporary, cool look. But how do these girls keep up? The key is to keep one eye on the hip new names to know whose front rows are filled with the industry’s insiders but whose wares haven't yet reached the mainstream.
With this in mind, we searched high and low for the newest labels, each of which has the seal of approval from our favourite street style stars around the world and is set to go big next season. From an instant-sellout baby bucket bag and the statement earrings that will soon be clogging up your feeds, we’ve also been won over by a one-item-fits-all approach with brands focussing solely on that perfect dinner jacket or embellished slipper.
Our crib sheet to the key new brands to know for next year is a lesson in daring details; designers are focussing on perfecting our everyday essentials and endowing them with that extra-special something. The beauty of these box-fresh brands is that they’re destined for great things but thus haven't been overexposed. So snap up our shopping list while you still can—it’s a worthy investment.
Keep reading to see the best new brands for 2017 that you can snap up already…