Bragging Rights: 11 New Brands All the Buyers Are Going Crazy For
New season = new brands. That's how it (joyfully) goes, and we're here to keep you abreast of the best for autumn/winter 2016. In order to do so, we've tapped into our clever contacts—the most forward-thinking buyers at our favourite stores—to get the skinny on what's hot before it's even hit the shop floors or virtual rails.
From Net-a-Porter's hot tip on affordable Scandi style through to BrownsFashion.com's French invasion, we've got the list of names you'll need to learn by heart, consider investing in, and start identifying within stylish circles ASAP. There's a reason this kind of fashion knowledge gives you bragging rights—even if you don't own something (yet), your wardrobe is already looking ahead.
Scroll down to see, shop, and even ink into your diaries before they've even landed, the new fashion brands that autumn/winter 2016 is all about…
"We are really excited to launch Aviu this autumn. The Italian brand, which launched in 2001, was the brainchild of three fashion industry insiders' focuses and on taking interesting yarns and producing statement pieces. The piece of the season is the embroidered silver bomber jacket with a knitted back panel." — Stephen Ayres, Fashion Director
"We were instantly drawn to Attico’s use of rich colour patterns, lavish materials and ornate embroideries, which can add a playful mix to a simple outfit. Wear these dresses over a white T-shirt and with sneakers. The street style aesthetic of Attico really captures the trends we are focusing on this season." — Lisa Aiken, Retail Fashion Director
"Sandy Liang is an emerging New York design star and is the go-to brand for this winter’s shearling trimmed outerwear." — Laura Larbalestier, Buying Director
"Ryan Roche is another brand we are excited to have picked up for autumn/winter—think layered cable knits, luxe cashmere and sumptuous draping in rich, tonal shades of cream, nude and rose. The collection is super chic for an elevated lifestyle." — Natalie Kingham, Buying Director
"We first spotted Ganni through their amazing social media presence, and their feminine and playful Scandinavian style. Their contemporary pieces are affordable and the quality is second to none. We will be offering a bit of everything from the brand this season, from bomber jackets to cropped sequin capes and burgundy leather skirts." — Lisa Aiken, Retail Fashion Director
"Glenn Martens [the creative director of Y/Project] is an immense talent with a strong eye for detail. We were drawn to the collection not just because of the collection's wearability but also due to the brand's inherent sense of attitude." — Laura Larbalestier, Buying Director
Victor Virgile/Getty Images
Y/Project autumn/winter 2016 runway at Paris Fashion Week.
Y/Project will launch onto Brownsfashion.com in mid-September.
"Already a major street style hit, this autumn you need to update your wardrobe with a Saks Potts coat. Easily identifiable, making an instant outfit and at a great price point." — Laura Larbalestier, Buying Director
"Only in its second season, Perseverance London caught our eye straight way when we discovered it earlier this year. The collection, which offers feminine lace dresses, skirts and blouses, is beautifully crafted and is the perfect go-to choice when wanting to dress up for a special occasion. With dresses starting at £270, it won’t break the bank either." — Stephen Ayres, Fashion Director
Courtesy of Avenue32.com
Perseverance London A/W 16 lookbook.
Perseverance London will be available on Avenue32.com in mid-September.
"The brand’s ethos is ‘less is more’ and this brand really is your go-to for the perfect shirt for A/W 16, which is a key piece this season. Each shirt retails for less than £200 and we have several exclusive styles." — Laura Larbalestier, Buying Director
"I love all the dresses by The Vampire's Wife. Model-turned-designer Susie Cave has lent her stylish eye to a range of made-in-England, vintage-inspired dresses and skirts that offer an offbeat twist on retro glamour." — Natalie Kingham, Buying Director
Courtesy of Matchesfashion.com/Jasper Clarke
Founder Susie Cave wearing The Vampire's Wife for Matchesfashion.com The Style Report.