Need to Know: Modanisa, the Net-a-Porter of Muslim Fashion
Given that Muslim fashion is one of the industry’s fastest-growing sectors—estimated to be worth more than £200 billion by 2020—it’s been great to see many brands beginning to cater to these consumers. There was Dolce & Gabbana’s abaya collection (referring to the loose, full-length robes often worn by Muslim women) and Uniqlo’s range of hijabs (headscarves that symbolise the wearer’s modesty and dignity) designed by Hana Tajima. Other brands like DKNY and Mango have designed capsule collections inspired by Ramadan.
However, there’s still plenty of work to be done, as a quick browse through our favourite shopping sites attests. In response to this, Muslim fashion followers have taken the matter into their own hands, launching specialised brands and shopping platforms that cater to the high volume of Muslim women interested in fashion.
Modanisa, the first online portal to embrace modest fashion, is one of our favourites, merging contemporary and luxury price points in the vein of a Net-a-Porter or Shopbop. Based out of Istanbul and shipping to 75 countries, the website holds over 300 brands and 30,000 designs, ranging from abayas to swimwear.
Earlier this year, there was even a modest fashion week in London, which was affiliated with the brand, so clearly it’s starting to make an impact. It’s an endless and much-welcomed resource, and one that we hope signals more to come. Below, shop some of our favourites from the e-commerce destination.
Next up: What does modest fashion really look like?