Why the New Minimalist Fashion Trend Is Anything but Boring

Elinor Block

Minimalistic fashion has been big business ever since the recession hit. Style-conscious people—be they designer, stylist, buyer or, quite simply, avid shopper—suddenly realised that solid, classic investment pieces were the best idea around.

If you were to reference one creative who really spearheaded a new wave of minimalism to fuel the concept (a more exciting version in comparison to the stark looks of the '90s), it would have to be Phoebe Philo at Céline. Right in the middle of the economic dip, Philo's vision of pared-back luxury was bucking the earlier trend for really "seasonal" that dated so easily.

Her vision was so effective that LVMH (the company that owns Céline) even revealed record profits for the French fashion house in 2013. Even now, we're in the middle of a very OTT time, but that look—minimal but never boring—remains a chic and constant presence on the streets. And now S/S 17's host of new collections proves there's a new "simple" look in town, and we know just how to do it.

Keep scrolling to see which designers are doing the new minimalist fashion.

PHOTO:

Getty; PICTURED (LEFT TO RIGHT): Loewe, Bottega Veneta, Jil Sander, Stella McCartney, Hermès

The idea behind the new minimalism—let's call it post-minimalism—revolves around simple throw-on pieces that actually aren't simple at all to design and produce. Think of a shift dress, but make it out of fine-pleated and ultra-luxe fabric, wrap it tight with a matching belt, grab a giant leather bag and choose everything in a pale balletic pink, rather than monochrome. This isn't an entirely print-free, frill-free zone: There are plenty of creative ways you can tap into minimalist fashion.

Keep scrolling to see some minimalist outfits in action, and then shop the new minimalist fashion pieces available now.

Want more? Read up on biggest seven spring/summer 2017 fashion trends you need to know about. 

Opening Image: Collage Vintage

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