And the Past Decade's Coolest Denim Brand Is…

Hannah Almassi

Happy 10th Birthday M.i.h Jeans! We remember your fashion birth like it was yesterday: You used to be called Made in Heaven and one of your first key styles—every fashion editor picked up a pair—was called the Marrakesh. These were flares that did wonderful things to your legs, lengthening them to no end while looking super-smart at the same time. It's no wonder insiders and A-listers flocked to the brand to pick up these flattering cuts. But, being British and London-based, we perhaps fell for M.i.h even harder than our Hollywood counterparts, it's just that the likes of Kate Bosworth and Charlize Theron tend to get photographed more than we do…

So, here we are a decade on, and not only is the Marrakesh still a smash hit—that's the power of a perfect-fitting jean, friends—but M.i.h have had countless denim hits since then. It also launched ready-to-wear and is now releasing a capsule line dedicated to its iconic styles from the past decade. It's called Cult Denim, and who could argue? This label has held it's own against global mega-brands and many a denim trend that's come and gone. 

"I had a clear idea of what I wanted to achieve when I started M.i.h, but sometimes it takes an anniversary like this to look back and realise that you have not only hit, but superseded all of your goals," founder and CEO, Chloe Lonsdale explained to us. 

We've delved back into the archives to dig out the celebrity snaps from the past few years where our favourite girls are indeed looking fly in M.i.h gear. Go through the gallery to see them and shop the Cult Denim collection…

Explore: Denim, M.i.h Jeans, Jeans

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