Savvy Fashion Girls Are Shopping This Affordable Store Right Now

Sponsor Content Created With Matalan

Still searching for that perfectly cool puffa coat for winter? Haven't located the hero skirt you'll wear all season long? What about that long-forgotten knitwear collection you've been meaning to add to with a fresh update or two? Well, there's a destination on the high street that you'll want to now consider as a solution to finally filling those cold-weather closet gaps: Matalan.

From the red suit that works hard 24-7 to the brocade boots fashion girls will really appreciate, Matalan is proving to be a secret treasure trove of affordable items that tick off today's key trends. Surprised? Don't be. This retailer has been upping its fashion game recently, and we think you'll be pretty impressed with the results you can find both online and in store.

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(Image credit: Matalan)

So while stylish girls up and down the country are secretly uncovering the brand's power pieces, we've put in the time to select our top picks before our new shopping source is entirely blown (okay, we know we've probably just revealed it to everyone). Keep reading to see which Matalan items are strongest for A/W 17 and buy them below.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.