Parisian Girls Will Not Be Buying Into This One Major Trend
Such is our fascination, at this stage we know almost all there is to know about French fashion without moving out of the UK into Montmartre and officially changing our nationality. From the classic style rules we're convinced every stylish Parisian woman lives by to the French fashion brands and most stylish icons worth bookmarking, almost no Gallic stone has been left unturned. Heck, we even know what underwear they prefer and how they set about shopping at Zara.
But upon discovering the incredibly chic style of Marta Cygan—thanks to French luxury resale website Vestiaire Collective signing her up as part of its #VCBagStories project (where cool girls across the globe are talking about their most important handbag purchases)—we knew there was yet more to learn.
The founder of the blog, Life of Boheme, Marta is a Polish Parisian who spends her time between Paris and L.A., snapping effortlessly cool outfits along the way and encouraging our love for Chanel on an almost hourly basis. So by this point, we know a lot about what French women do like wearing, buying or styling, but what about the things they avoid? Marta kindly shared some thoughts with us.
Keep reading to find out the style no-nos that a true Parisian would reveal.
1. It Bags Are Not a Priority
However, that doesn't mean they're banned entirely. I asked Marta about this following an interview I carried out some time ago with Isabel Marant. The designer explained to me that French girls don't put quite the same emphasis on owning It bags and that they usually prefer to buy into shoes instead. So, does Marta buck the tradition?
"Not often. I really have to fall in love," she says of investing in a designer bag. "French girls aren't obsessed with It bags and don't really buy them: We can use a basket to run around the city with, and it's the same one we would use to go to the beach in the south of France during summer. Then we have a timeless luxury bag to go out."
And as for that indulgence? Marta explains: "I really love this idea of buying a bag no one is expecting this season—I often scroll for hours on Vestiaire to find a Chanel bag I've never seen before."
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2. This Major Spring Trend Is Off the Cards
"Big branding, and being too obvious about showing off the brand" is a trend that Marta thinks French girls are more likely to sidestep in favour of something more unique or classic and understated. Her number one purchase for the season? It's a toss-up between the new Loewe Hammock bag and "a little red bag from Faustine Paris—she does luxurious styles that are made in Paris, and I'm crazy about them."
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3. There's a Point Where Scruffy Is Not Chic Anymore
We all know French girls have mastered the art of looking dishevelled, but when it comes to the finer touches, do not expect to see any of the country's chicest carrying "tote bags when they're too damaged." While that may the be the norm in the UK (come on, we've all got that one fabric bag that has been totally wrecked), it's not given the green light in Paris. "British style is obviously more risky and trendy; French is more timeless, conservative and classy," she says.
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Next up, the Victoria Beckham style tricks anyone can adopt.