The 5 London Fashion Week Trends You Can Take Away Today

London is full of surprises. Not the lavish kind that perhaps the American superbrands can stage, but meaningful moments that become little fashion legends passed down through the editorial generations. Like Chalayan staging a show in Sadler's Wells theatre where models ripped their clothes apart to reveal an explosion of foil confetti. Or Molly Goddard staging a jolly dinner party in the middle of her runway so that the tulle frocks didn't go to waste and the models could get all bacchanalian in the middle of the day. Very British, non?

Or how about Roksanda dedicating an entire look to the late designer Richard Nicoll in a shade of blue specifically developed in his memory with Pantone? Perhaps we will talk for years to come about the energetic new designers at Fashion East. Or Charlotte Olympia producing a black-and-white mini-movie, An Accessory to Murder (get it?), screened at the Curzon Mayfair.

But these happenings wouldn't be half as great without flippin' excellent clothes, and the city didn't let us down on that front. London's best design talent offered up many a fresh idea and more than a few hot tickets with street style star stamped all over them. We think you'll like them so much you'll want to shop them now. So if you can't wait until A/W 17, here are LFW's big trends and some great pieces you can buy now.

1. all that glitters is… silver!

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(Image credit: Getty Images, Courtesy of Osman, Courtesy of Halpern)

Clockwise from top left: Emilia Wickstead, Osman, Halpern, Molly Goddard.

Magpies, rejoice: Next season is all about sparkle. It came in many forms (including lamé, chainmail and Lurex), but our favourites were a slew of silver sequin pieces. From sequined tights worn under cotton frocks at Molly Goddard to the all-out Bowie-ness of Osman's one-shouldered jumpsuit, there's a level of shimmer and shine for everyone. Although we'd recommend that you go hard or go home.

2. duvet-day coats

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(Image credit: Getty Images, Courtesy of Roksanda)

L-R: Preen by Thornton Bregazzi, Roksanda, Eudon Choi

This winter's big puffer coat trend shows no sign of abating. In fact, the cosiness and degree of puffiness go one step further: Preen's girls were practically taking their vintage eiderdowns into the outside world. Fashion hugs are the best hugs.

3. sofa, so floral

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(Image credit: Courtesy of Erdem, Getty Images)

L-R: Erdem, Christopher Kane, Joseph

Another A/W season, another set of florals to be entranced by. London's designers took cues from interiors rather than nature and cooked up a series of brocades, jacquards and tapestries in rich, homely hues. In short: They were all very pretty, but slightly edgy, thanks to their appropriation from stately homes. 

4. purple power

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(Image credit: Getty Images)

L-R: Mulberry, J.W.Anderson, Preen by Thornton Bregazzi

Pink sure makes the street style photographers wink (and everyone's been wearing it on the streets of fashion week), but designers have moved onto mauve, lilac and punchy, deep purples. And just look at how dedicated they are to this new hue: It's safe to wear it from head to toe if you dare.

Related: London's Street Style Stars Can't Get Enough of These 4 Colours

5. hopping mad shoes

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(Image credit: Rex Features, Getty Images)

Clockwise from top left: Anya Hindmarch, Mary Katrantzou, Burberry, Toga, Simone Rocha

We like the idea that a pair of shoes can maketh the outfit, and it's a trend that's already widespread in influencer circles. From furry flats (Simone Rocha's Cousin It creations are going to be popular) to highly decadent mules or insane sock boots, there's a fantastic footwear option for everyone. And the best news? There are plenty of shoes available now that tap into the idea. 

Want more shopping inspo? Then check out what to buy now from our weekly edit.

Opening Image: Topshop Unique

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.