Where I Secretly Shop for Affordable French Fashion Pieces

While that certain je ne sais quoi cannot be bought outright (if only), there are definitely ways to be more French on a daily basis. Our method goes a little like this: 1) Start with the basic French fashion brands every girl should have on speed dial. 2) Look to the chicest Parisian girls to get a refresh on the most important styling tips. 3) Sit outside a café and stare into the distance while sipping from a cup of black coffee, waiting for something existential to happen.

But seriously, there's more to our Gallic goals than this—and we want you to know about a secret, affordable and downright brilliant source that we've started going to for unique French fashion. Meet La Redoute: It' a catalogue, but not as you traditionally know them. While our British catalogue memories are more akin to circling the latest Barbie doll four months before Christmas in the hopes that someone would take note, this is a very cool style hub.

La Redoute not only has some high-quality in-house fashion labels of its own, but it's also known for cherrypicking up-and-coming French talent to collaborate with. A Topshop of the Parisian world, if you will, La Redoute signed up the likes of Jacquemus and Carven way before they were on your radar. It also stocks all of the trusty Parisian go-tos a girl could wish for, from Comptoir des Cotonniers to Suncoo. Without further ado, check out our top picks from the French fashion secret we're ready to share.

Related: What Our French Fashion Friends Do and Don't Shop for at Zara

Related: The Chicest French Jewellery Brand You've Never Heard Of

Related: French Fashion: 10 Secrets to Dressing Like the World's Chicest Women

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.