Karlie Kloss Brings Her NYC Cool to Topshop's Latest Campaign

Lifting our fashion spirits and easing us back into the swing of things this morning is Topshop, who have entered the New Year with a big Karlie Kloss–shaped bang; the lovely, lithe, cookie-baking supermodel is the high street brand’s new campaign girl. Shot in New York by Tyrone Lebon and styled by Topshop's creative director Kate Phelan, the eagle-eyed amongst you may recall this isn’t Karlie’s debut hookup with the Great British megalith. It was eight whole years ago that she kicked off her career, alongside Jourdan Dunn, in the girls’ first big gig not only for the brand but the fashion world itself.

“She is the ultimate TOPSHOP girl and modern super—a world-renowned fashion figure, businesswoman, entrepreneur and philanthropist who will resonate with our global customers through her many talents, ambitions and passions,” says Kate Phelan. Also—and we know we are stating the obvious here—doesn’t she look downright amazing in the new line of tomboyish tailoring, skimpy jersey dresses and 1950s T-Bird staples? Good enough to get our mice clicking on a certain Topshop.com.

Scroll down to see her campaign in action and shop the best new pieces now…

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

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(Image credit: Tyrone Lebon/Courtesy of Topshop)

Related: Love, Want, Need: Topshop's Golden Mary Janes

Will you shop from Karlie's Topshop campaign? Read more from the supermodel in her interview here.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.