Labels We Love: J.W Anderson

Philippa Morgan Walker

In 2008, J.W. Anderson (Jonathan William Anderson) launched his eponymous menswear collection. BY 2010, his sought-after womenswear line followed; the collection drew upon androgyny with its signature 'look-twice' styling twists (think: belted trouser legs, ruched leather and zipped-up zips). From Rihanna to Alexa Chung to street style stars and stylists the world over, the brand has unified women from different style tribes. Very few labels manage to win a loyal customer base made up of minimialists and clothing extroverts alike. That's impressive.

Anderson initially wanted to be an actor but found himself obsessing over the structure of the costumes. He went onto study menswear at the London College of Fashion and worked as a window dresser at Prada before launching his first collection. He received support from the British Fashion Council’s NEWGEN scheme followed by designing a highly successful collection for Topshop and later that year, received the British Fashion Award for Emerging Talent in 2012. He is currently nomination for two BFAs. Watch this space to get the low-down on who wins this November 2015 in our Fashion News.

In an interview with The Evening Standard in 2012, Anderson said that he hated dresses; "Eveningwear is only for award ceremonies and tripe". That explains why each of his collections hangs like an ode to mannish tailoring and subverts gender in a twist of a hem or with a ruched cuff. "My challenge is to create a new form of architecture, a dress that is tri-functional". His current collection did just that.

Formerly the head of menswear label, Sunspel, and Versace's diffusion brand, Versus in 2013, this year Anderson was announced as the Creative Director of luxury leather house, Loewe. He does this alongside designing his own line, J.W. Anderson which recently recieved a welcome investment from the LVMH group. Most impressive of all is that the Northern Irish-born designer keeps a clear distinction between his own-name brand and Loewe—both of which are met with rapturous applause from the FROW and a dedicated consumerism from the fashion elite. Now the dazzling credentials have been covered, it's time to scroll and shop with your newly-improved fashion IQ!

Scroll down to see stars wearing J.W. Anderson, the S/S 16 collection and then shop our picks.

 

Which British brand is your favourite? Let us know in the comments below.

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