Why Iggy Azalea is THE New Fashion Star to Watch
If you’ve yet to hear Iggy Azalea’s song “Fancy,” then we invite you to emerge from the rock under which you’ve been hiding for the past month. Not only does the Australian 23-year-old rapper have the number one song on the U.S. Billboard charts due to the almost overnight success of the catchy song, but she has also nabbed the number two spot as a result of her guest spot on crooner Ariana Grande’s pop tune “Problem.”
But here’s why you should really keep an eye on Ms. Azalea: her red carpet game is incredibly strong. Although while on stage she embodies the ultimate bad girl rapper, regularly wearing Rihanna-worthy bodysuits, lots of bling, and crop tops galore—on the red carpet, she is a vision of classic glamour. She favours some of the most timeless designer names: Elie Saab, John Galliano, and Alexander McQueen to name a few.
We caught up with her stylist, James Knox, who shared all the details and inspiration for Azalea’s most recent red carpet moments—including one very surprising alteration made to a Galliano runway gown.
Read on and tell us if you agree that she’s THE fashion star to watch this summer!
“For the Billboard Awards, [Iggy] went with her boyfriend Nick [Young], so she wanted to feel like a woman and she wanted to feel sexy. I think we accomplished it pretty well. What’s funny is that the dress actually has high slit, but she didn’t really want to wear it out that day, so she chose to stand in a way that you rarely saw the slit on the carpet, if at all. It’s important for us to always remember that she is a fashion-y girl, and she likes to maintain the integrity of designers and brands.”
"The [F/W 2014] collection from Julien was pretty spectacular. Most of that collection would work on Iggy. This day as we prepared for her 106 & Park appearance there were so many options: Balenciaga, Roberto Cavalli, Emilio Pucci, Moschino, just a ton of stuff. I had prepared myself for at least an hour fitting. Iggy looked at the rack, saw the black Julien Macdonald and said, 'OK, I'm wearing this!' It literally took about 3 minutes. She tried it on and it was no denying that it was a knock out. We ended up pairing it with a nude Manolo Blahnik. It was an unexpected choice but one that we felt made the look feel a bit more modern and again, because we don't do a ton of jewellery we try to push with moments like that."
“This dress is stunning. It was fun, had a masculine edge while still being feminine. We loved the 3D flower elements, we loved the colour, we loved it all. When the dress was shown on the S/S 2014 runway, it wasn't shown as a midi-length dress; it was shown as a long gown. Before we walked over to the MTV Movie Awards Iggy decided to cut the dress, as she loved that Galliano shoe and wanted to show it off. It's important to us that we take risks like that. One thing about us is that we aren't afraid to take a loss. Iggy's talent speaks for itself and fashion is meant to be fun, so we like to play. We can never please everyone so it's important for us to always operate in the fullest expression of Iggy; because that's what really matters."
“If Iggy had her choice, she would wear Elie Saab all day, everyday. Before she became 'Iggy Azalea,' she had this intense desire to wear Elie Saab on a red carpet; which I think really speaks to her sophistication level. Most young girls aren't even familiar with Elie Saab and they certainly aren't thinking of wearing Elie on a red carpet. Typically, a young rapper would prefer more "urban-friendly" moments; however Iggy tends to approach red carpets with a sophistication and taste that is unmatched by her peers."
“Sometimes she loves a good thigh out. I love that she’s all about what she likes, and what looks good on her. Iggy operates in what’s comfortable for her, she doesn’t want to feel too forced or like she’s trying. It’s an effortless style sensibility she has. She’s just being Iggy at all times, not really turning up for the cameras.”
Ed. Note: This look was styled by Jason Rembert.