You Won't Believe Which Colour Is Out-Trending Pink on Pinterest

With the bounce of a new year—and spring/summer 2017's trends so close we can almost feel them—it's no wonder that Pinterest's stylish fashion community has turned their pinning focus to one of the easiest ways you can feel up to date without overhauling your entire wardrobe: colour.

A switch-up in one's palette can do wonders for even the most worn-out closet, and with the new season's colour wheel looking effervescent and bright, it's perhaps no surprise that Pinterest's Feel Good Hues board is going great guns. Who wants to wear dreary shades of black, navy and grey in this equally dreary weather?

So you may think that the general go-to for mood-enhancing colour therapy would result in lots of pink. Perhaps in 2016, even in 2015, that would have been the case, but this year, the cool crowd isn't that obvious. The rosy hue finally has some competition, and it comes in the form of a rather divisive option called orange.

Above all other cheery shades, orange has seen a 59% increase in board saves in the UK in comparison to this time last year. Could this be the end of Tumblr pink's long reign? Is it time for Pinterest orange? Keep reading to see some of the most popular looks, and then shop our favourite orange pieces below.

So you can reenact all of those orange sweater + jeans moments.

We'd place our money on these selling out fast.

Front to back, this is a complete winner.

Feeling brave? Go all-out with a piece of outerwear.

Even better, it's on sale.

Our editor has this dress, and she's obsessed with it.

New colour and a new label? Count us in.

The V-neck court is beyond flattering.

So Topshop has this colour trend completely nailed.

Opening Images: Sandra Semburg, Collage Vintage

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.