The Double Denim Trend We Didn't See Coming

Hannah Almassi

You might think you know how to do double denim—a pair of jeans and a matching shirt, right?—but the classic Canadian tuxedo has just adopted a very outgoing, and rather European, alter ego for 2017. The combination to be seen in now still revolves around a pair of jeans (in fact, any jean style is acceptable), but the update lies in your choice of a top-half. Rather than a simple button-down, new-wave jean freaks are eschewing blouses and tees altogether and instead selecting true-blue denim jackets, only to button them up, push or slouch them off shoulders and reveal a slice of collarbone.


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Like almost all wildfire trends of late, the lineage of this can be traced back to Vetements. Creative Director Demna Gvasalia first ignited the idea in his brand's S/S 17 menswear collection (minus the shoulder exposure). Rihanna followed suit, translating the combination into party territory by swapping skinnies for a short denim mini. Her jean jacket of choice was a street style–approved £595 creation from Demna's other fashion home, Balenciaga, and it is unsurprisingly sold out.

So far, so not relatable? Hold up. Patricia Manfield confirmed the fresh styling trick can work for regular girls everywhere when she took two basic H&M denim pieces and whipped them into the formula above. Throw in some costume jewellery, and we agree it's a winning day-to-night look.

Keep reading to see how other girls are wearing double denim now, and shop some vital pieces to re-create their looks.

Next up, the high-street wedding dresses all brides-to-be need to see.

Opening Image: Instagram/@mariannetheodorsen

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