8 Ways to Be Eco-Friendly and Chic This Year

Is the team at Selfridges HQ reading our minds? Just as we started to pen a piece on how a girl can put one foot into a more sustainable fashion realm along comes their latest blockbuster project, Bright New Things, where all of the above is coming to life right now. On the shop floor this month you'll find designers from Katie Jones, a knitwear designer who specializes in using surplus yarns and fabrics, through to hat brand Mich Dulce, who utilizes sustainable fabrics and traditional weavers in the Philippines, all wrapped up with the kind of super-luxe bow you'd expect from London's innovative department store.

Alongside these retail trailblazers there are many other ways you can nod to being a more responsible shopper. And none of them include wearing hemp sacks.

Scroll down to see the eight ways you can be eco and definitely chic-o today and forever more…

1. Shop at Selfridges Bright New Things.

2. Peruse the well-edited eco-fashion sites.

3. Think about water consumption.

4. Take your old garms into H&M or & Other Stories.

5. Buy British.

Related: This Is How I'll Clear Out My Wardrobe on the Weekend

6. Look to super-hip brands where sustainability is an added bonus.

7. Check out the brands owned by Kering.

8. Don't fear vintage shopping.

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.