D.I.Y.: How to Distress Your Denim the Madewell Way
Have you ever attempted to distress a pair of jeans, only to have your D.I.Y. project quickly turn into an at-home disaster? Don’t worry—we’ve been there. To avoid a denim dilemma, we looked to Madewell, a brand known for their denim expertise. After taking a trip to the brand’s Los Angeles-based washhouse and receiving tips from the head designer, Somsack Sikhounmuong, we can proudly say we’ve now mastered this denim D.I.Y. project—the Madewell way, of course!
Scroll through to take a peek inside the brand’s denim-filled washhouse and learn what it takes to distress your jeans like the pros.
For our D.I.Y. project, we decided on a heavy distress at the knees with patches of softer distressing around the pocket hems for a very worn-in vibe. According to Sikhounmuong, what distinguishes Madewell’s distressing process from other denim labels is the brand’s attention to authenticity. “To start, we look for authentic, vintage-looking denim, and then make sure the placement of the patching or the sanding or the blasting looks like you owned and loved them for years,” he says.
Once you’ve decided on the style of distress, you’ll need to measure your inseam to find out where you should create the first nick on your jeans. Make sure to start at the top of your inner thigh and measure to your true knee. To gauge, I’m 5’4’’ and my inseam measured 12 inches to my true knee.
After you’ve found precisely where your knee will hit, draw a horizontal line about two inches wide with a piece of chalk. It’s important to draw this line because you want to break at the knee but not drill all the way to the outer hem.
First, shove an old pair of jeans in each leg of the jeans you’re decorating to avoid tearing through to the other side of the denim. Next, you have two choices: Use a power tool or use the power of your arm and a sharp pumice (in other words, go grab a rough rock from your backyard) to start shredding your denim. The key is to grind in circular motions until the denim starts to break and a slit forms! (Warning: You’ll get quite the arm workout!)
To enhance the level of distressing, pull the threads apart to help break open the knees, creating a more visible look. Start small—remember, you can always add to the effect. Once you wash and dry your jeans, they’ll look even more worn and torn.
This step is all about personal preference. Do you want to add a bit of lived-in love to the corner of your pockets? Or tatter up the hems? Your call!
To truly see your denim destruction, you’ll need to run your newly disheveled jeans through the washer and dryer. The more you wash, dry, and wear, the more character your jeans will gain. “You can always give your jeans a head start,” explains Sikhounmuong. “For example, give the knees a bit of a slit, cut off the hems, or take a bit of sandpaper to the edges. But then you should let your natural wear do the rest. It'll take time—good denim is always a labour of love.”
Scroll through to shop our picks and find out which pair of Rivet & Thread jeans Madewell’s head designer is favouring this season.