How to Become a Fashion Insider in 15 Minutes Flat
If working in the fashion industry has always been your goal, getting there can sometimes feel dauntingly far away. But have no fear: Being part of “the industry” is easier and more accessible than ever before. Why? The Internet has transformed the way you interact with fashion’s elite, and even provides a savvy way to practice being an insider on your own.
Thanks to stellar Instagram and Twitter accounts, innovative shopping sites, and top-notch street style publications (ahem, like yours truly!), you can get closer to the everyday lives of insiders and start to pave your own way to your future career in fashion.
Keep scrolling to find out how you can become a fashion insider in no time!
Fashion insiders use social media as an outlet to reach out to their followers and peers. It’s the best way to constantly be in the loop of what’s happening in the industry in real-time. We love these fashion insiders on Instagram:
The founder of Net-A-Porter, Natalie Massanet’s Instagram profile captures the essence of what it means to be a true fashion insider: awesome editorial posts, of-the-minute updates, and a look at her personal life.
Caroline De Maigret
Cool girl Caroline De Maigret is at the top of our list of Parisian muses. Follow her for outfit inspiration, a fair share of giggles, and an inside look at the Parisian fashion scene.
Erika Bearman, Oscar PR Girl
The About Me section reads: “PR girl for Oscar de la Renta, reporting from inside one of the world’s most prestigious fashion houses,” and Erika Bearman does just that. The late de la Renta’s creations come to life in this Instagram account, which truly offers an insider’s view of the legendary fashion house.
Angela Fink is an L.A.-based stylist and editor with an account to lust over. Follow her to keep up with trends and must-have items.
Another cool insider to follow, Sewell’s Instagram account can give you access to what life feels like as a fashion consultant and creative director. Be prepared for total FOMO.
Lauren Santo Domingo
Lauren Santo Domingo is the epitome of chic. Thanks to her Instagram, we’re able to keep up with the latest events, fashion trends, and It-destinations.
One of our favourite stores just got a whole lot more interactive. Brianna Lance, creative-at-large for Reformation, posts inspirational images of events, her daily endeavours, and quirky fashion trends that go against the grain.
Maybe your career aspiration is to be a stylist. Whether or not you pursue this route, follow celeb stylist Cher Coulter for a stripped-down perspective on what her life as a stylist is like.
Russian beauty Miroslava Duma is a household name among fashion insiders, and is on her way to becoming a bona fide fashion icon. Follow Duma to stay in the loop with one of the industry’s most exclusive insiders.
Giovanna Battaglia seems like a girl we would totally hang out with. Following her will give you a first-hand virtual experience of what it’s like to be a power player in editorial work, street style, and setting trends. In our yearbook, she would win Best All-Around.
Anna Dello Russo
We all know who Russo is: Vogue Japan’s editor-at-large who serves as a contrast to conservative fashion insiders. Follow Russo for a colourful look at life as an editor, but to also take away serious tips on how editorial work is done.
Chen is one of the industry’s most accessible editors, despite her lofty title as Lucky’s editor-in-chief. She’s active on social media, loves interacting with her followers, and responds to as many comments as possible—so take a chance and ask her a question!
Who What Wear
If you may allow us to toot our own horns a bit, we pride ourselves on providing accessible content for the fashion follower who wants a little bit of everything: current news, the best in street style, trends to follow, and much more.
Business of Fashion
Yet another online publication that relays news, London-based Business of Fashion’s account keeps you updated on, well, the business of fashion. We love checking their feed in case we missed something on their homepage.
Style.com has been a revolutionary outlet, allowing fashion followers on the outside to feel like they are on the inside. Their Twitter feed is full of links to their articles on runway shows, street style, and much more, and is a must-follow for anyone who wants to be in the industry.
Women's Wear Daily
If you don’t want to spend the dough to get WWD’s publication, follow them on Twitter. Their up-to-the-minute hard business reports on what is happening in fashion is as authoritative as you can get.
Although we are avid followers of Derek Blasberg on Instagram, his Twitter account is much more valid for receiving insider scoop. He links to his website often where he writes articles on trends, fashion events, and his thoughts on current events.
FOLLOW: Derek Blasberg
A stellar street style star, Julia Sarr Jamois is the fashion editor-at-large for i-D Magazine. Follow her for information that will help shape your network of fashion insiders.
A great tool to use while shopping online is the “shop by” method. This fun tool helps you refine by price, style, colour, and more. One way to scope out what’s on trend? Shop by bestsellers. Check out these sites to find out what’s most popular and trending:
What makes the totally interactive site even cooler is their “back in stock” tab, which showcases items that are popular with customers. This way, you can understand trends in luxury goods that have a higher price point.
Reformation’s online site has a “sold out…almost” tab that helps you check out what is selling out fast. Check for consistency: What seems to be the most popular cut in the almost sold-out section?
We use Shopbop as a destination for serious eye candy, but we also love their shop by top-rated option, which will allow you to recognise what is selling best. If your career aspiration is to be a buyer, this is a perfect way to start training your eye to see what the consumer wants.
We know you probably go on ASOS at least once a day, but check this: You can shop by trend rather than scrolling through hundreds of products.
Revolve is yet another popular destination for contemporary sportswear offering a “most popular” tool, which will help you become more aware of what consumers are buying rather than what you find appealing.
While scoping out merchandise in person is a great way keep up with trends, shopping Barneys New York’s online website with the “best sellers” tool will help you understand what everyone else is purchasing now.
Street style blogs are arguably the biggest fashion phenomenon to happen to the Internet. Follow them and check to see if you see any consistency in certain details, styles, and ensembles—and simply for great inspirational images.