What It Takes to Be a Blogger, by One of the Industry's Most Influential Names

Hannah Almassi

As one of the biggest digital influencers going, fashion blogger Thássia Naves is not short of accolades: The Business of Fashion have named her in their BoF 500 social media power list, whilst global fashion network WGSN say she's up there with Chiara Ferragni and Dolce & Gabbana in terms of her audience reach. She has 2.2 million followers on Instagram, brand ambassadorships a-plenty and a shoe collection to give you heart palpitations… And she only set up her site five years ago. So who better to learn about the blogging trade than from the Brazialian girl behind Blog Da Thássia? We caught up with the savvy style leader to see how she made this career path work for her. Keep reading to see our interview and shop her look!

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