H&M's New Denim Line Is Made Entirely of Recycled Clothing

Meghan Blalock

With its Conscious collection, H&M has already somewhat established itself as the most eco-aware of the world's biggest fast-fashion brands. With its latest effort, it establishes that reputation even further.

According to the U.K.'s TelegraphH&M will launch a new denim collection dubbed Close the Loop on September 7—and it's made entirely of recycled clothing. Constructed of cotton from old textiles, the new pieces encompasses jeans, jackets, overalls, and more. 

"H&M wants to create a closed loop for its textiles, in which the fabrics from unwanted clothes can be recycled into new ones," reads a statement from the brand. "The aim is to reduce the environmental impact of the fashion industry, by limiting waste that goes to landfill and saving on natural resources used in the production of fabric."

Keep scrolling to see our favourite pieces from the new line, and shop it when it comes out September 7!

 

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