The Rising 'It' Brand You've Never Heard Of... But Need to Know About

Meghan Blalock

In the oversaturated world of fashion, it can be difficult for up-and-coming brands to stand out. But when this new lookbook from Denmark-based label Ganni hit our inbox, we took note.

Founded in 2000 and recipient of the Fashion Brand of the Year 2014 award at the Danish Elle Style Awards, Ganni is the brainchild of creative director Ditte Reffstrup—and we have to say that the woman knows what she's doing. Her Pre-Fall '15 collection, inspired by the colour and cultural palettes of Africa, is ripe for It-girl picking.

With denim culottes, statement sweatshirts, and belted jackets galore, the modern lineup has us lusting after every single piece. And the price points, while not super cheap, are more accessible than most brands of similar aesthetics: The label's dresses top out at $200, and its shoes don't go above $300 (just to give you an idea).

Keep scrolling to see why we're so obsessed, and head to Ganni to shop other pieces available now!

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