How to Avoid Fashion Regrets, by Girls Who Have Definitely Had a Few

last updated 2 October 2016

When a new season arrives in stores, it's all too easy to lose your head and go on a shopping bender that leads to a major fashion hangover for the following days, if not months. We're all about making wise purchases here at Who What Wear, which is why we craft such useful things as this A/W16 shopping list, for example. But read on to know the week's key fashion news that you can read in 60 seconds to fully gen up on what's important now…

Ever regretted a big purchase? Even fashion editors can make major mistakes—which is why you'd be wise to learn from theirs and move on with your life.

Byrdie's new columinst, Doina Ciobanu of The Golden Diamonds, penned her first piece. And she's here to help too—charting the five items every woman needs in her carry-on.

As for trends we'd recommend you avoid, this could be one of them. Kim K-W loves challenging our fashion minds—but is this athleisure idea a step too far?

Eek. Fashion week is just around the corner. So we took a calm moment to remember the fashion chaos—here's what the process really looks like.

Someone who probably won't be getting involved? Agyness Deyn. She just got married and will no doubt be enjoying a lovely honeymoon somewhere…

Turns out eBay is a secret source for something Kendall Jenner really adores. Can you guess what's trending on the resale site now?

Questions are starting to crop up about the shelf life of the bomber jacket. Could it's reign already be over? Alexa Chung may well agree.

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.