11 Secret Places Where You'll Find the Items Trending on Your Feed

You probably remember a time where every celebrity and their brother, auntie or great-niece started designing their own fashion collection. Most, bar a few memorable efforts (yes, we're talking about Kate Moss at Topshop) were a bit rubbish, but that's because the stars in question weren't necessarily fashion experts in their own right. Skip forward a generation, though, and there's now a flurry of style influencers who are setting up shop, creating their own ranges and knocking it out of the ballpark.

These are the girls who know the market inside and out. Given that they spend their days focusing on what looks good, what photographs well and what goes with what, who better to start filling some gaps in our wardrobes? Some brands have been so successful that you probably don't even know there's a blogger or influencer behind them. So as more of our favourite outfit makers and trend shapers set out on this fashion adventure, we thought we'd take some time to present you with the best creations coming out of this growing shopping sector. Go through the gallery to see our favourite It-girl brands.

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Elin Kling
(Image credit: @elinkling)

Original Scandi cool girl Elin Kling set up New York–based Totême in 2014 alongside her partner, Karl Lindman. It is, as you would expect, a hotbed of hot, hot minimalism. You'll find luxe versions of wardrobe staples with minute attention to detail paid upon each. Elin hasn't actually been blogging for years now, but we'll forgive her when she's producing collections that are this chic.

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Gilda Ambrosio and Giorgia Tordini
(Image credit: @gildamabrosio)

Gilda and Giorgia Tordini are a core part of the Milanese fashion gang we love keeping tabs on. The pair just launched their own boudoir-inspired label, Attico. It centres around the kind of slip dresses and robes you can see the girls so expertly modelling here—and companies like Net-a-Porter and MatchesFashion.com have bought into it. It's currently selling like hotcakes, so, you know, act quick.

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Karla Deras
(Image credit: @karla_deras)

Fashion blogger Karla Deras of Karla's Closet has also made a recent move into this realm with her own label called The Line by K. It's her signature brand of super-slinky figure-hugging bodycon jersey dresses and tops, along with bralettes and wide-leg pants.

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Jeanne Damas
(Image credit: @jeannedamas)

French It girl and model Jeanne Damas has been enjoying success this summer upon launching her own brand, Rouje. The hashtag #lesfillesenrouje has been filling up our Instagram feeds, and we've noticed certain pieces are constantly on reorder. The edit? Sassy little blouses, flirty tea dresses, micro-miniskirts to make demure types blush, excellent jackets, cute denim—need we go on?

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Vanessa Hong:
(Image credit: @thehautepursuit)

THPSHOP is the offshoot of Vanessa Hong's blog, The Haute Pursuit. It's all about sustainably-source and produced basket bags of every kind—perfect for taking up an important place in your summer wardrobe.

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Leandra Medine
(Image credit: @leandramcohen)

Leandra Medine's shoe line is named after her site, Man Repeller, and it lives up to the wonderfully offbeat styling she and her team are so known for. MR by Man Repeller is the kind of brand where you can find rainbow-striped mega-platforms, pink plastic mules and cherry-embroidered slingbacks. Shop some discounted styles over on The Outnet.

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Camille Charrière and Monica Ainley
(Image credit: @admiseparis)

Although Camille Charrière and Monica Ainley didn't set up the suiting brand Admise Paris, they have released a really comprehensive collaboration with the designer. Their #fashionnofilter range is named after the friends' podcast and is all but sold out, bar a few of this burgundy velvet jacket. Knowing this success, could a repeat order be on the cards? We hope so.

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Anne-Laure Mais
(Image credit: @adenorah)

Anne-Laure Mais of Adenorah is one the French girls we always look to, so we're pleased that her debut collection for her brand Musier Paris is coming—and it includes this super-sassy LBD.

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Ada Kokosar
(Image credit: @adakokosar)

Ada Kokosar is a stylist and consultant who has just released a highly Instagrammable range of shoes under a separate line with Cesare Paciotti called Paciotti by Midnight. It's all about satin ruffles, diamanté trims and polka-dot mesh—our dream party shoes, basically. Shop the range at MatchesFashion.com.

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Giovanna Battaglia Engelbert
(Image credit: @bat_gio)

All of the slogan tees and bags that jetsetting super-stylist Giovanna Battaglia Engelbert has been wearing come from her own made-in-Italy brand, My Favourite Colour Is Shopping.

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Shea Marie
(Image credit: @peaceloveshea)

Shea Marie of Peace Love Shea is a pro at sharing pictures of herself in swimwear, so it makes perfect sense that she'd create a super-successful swim line of her own—trend hitting, flattering and full of the kind of prints and details that look so damn good in a picture, Same Swim is on every other influencer's list too.

This piece was published at an earlier time and has since been updated.

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.