Why Everyone Will Soon Be Shopping at Forever 21

Bobby Schuessler

Forever 21 is changing its game. As Racked pointed out via The Wall Street Journal, the retailer is focusing on an older demographic now (not just tweens) by stocking the store with "more-forgiving fits and more sophisticated looks."

"We’ve been working hard to break down that barrier of age with our brand," Forever 21 Vice President of Merchandising Linda Chang told WSJ. "Part of it has to do with overcoming the stigma of our name—Forever 21." The brand is also starting to stock its stores with different brands like Happy Socks BOY London to appeal to customers. So interesting.

Love what Forever 21 currently offers? Keep scrolling to shop a few of our favourite finds of the moment. 

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