This Equipment Campaign Will Make You Book a Coachella Ticket
If you're counting down the days to Coachella, we think we found just the thing to tide you over until April. Who What Wear got the exclusive first look at Equipment's new spring campaign video, and it boasts some majorly cool desert vibes. Perennially well-dressed model and author Caroline de Maigret stars in the short flick, which was shot by Bertrand le Pluard in a desert in Spain.
"The Equipment woman, to my eyes, is a woman who makes choices, who leads her life," says de Maigret, who also led the video's artistic concept. "I really wanted to express the idea of a woman who's ok being alone with herself and lives her life as a journey."
Scroll down to see Equipment's cool new campaign video and shop the brand!
What do you think of the video? Tell us in the comments below!