The Winning Pieces Celebrities Actually Buy on ASOS These Days

Once upon a time—long, long, long ago—ASOS was entirely built upon the premise that it provided celebrity-inspired fashion. It was, as you may recall, named because of the aim to have clothes "As Seen on Screen," and the virtual shelves were stocked with the kind of body-con dresses major celebs in the early 2000s favoured. You'd find the kind of pieces Paris Hilton and Nicole Richie wore on repeat, and that seems hard to remember these days when ASOS is known as the online go-to for directional, affordable fashion. Not only has their stable of in-house brands grown to impressive, fashion editor–approved proportions, but there are so many extra labels featured on site. It's basically unheard of to hop onto ASOS.com and come away empty-handed: You can find everything from Bershka (a sister label to Zara) through to adventurous, catwalk-worthy creations via ASOS White.

You'll also find that the kind of high-profile women wearing ASOS has also changed. Up-and-coming musicians or It girls who are celebrated for body positivity and diversity are just a small slice of the new guard this store caters for. And they're choosing the best bits, of course, so we've put some research time to find who's wearing what to offer you some shopping guidance. Keep reading to see what celebrities are buying from ASOS right now.

#1. VINYL COATS

celebrities-wearing-asos-246205-1515501283128-image

(Image credit: Getty Images)

For fashion week, model, documentary maker and body image activist Naomi Shimada chose ASOS's red vinyl Trench Coat (£48), which has been so popular there are even more colour options.

Related: The Best ASOS Lingerie You'll Ever Buy Is Right Here

SHOP THE BEST VINYL COATS

#2. MEN'S SPORTSWEAR

celebrities-wearing-asos-246205-1515501274849-image

(Image credit: @annemariem)

Musician Anne Marie has been raiding the men's department on ASOS, locating cool sportswear pieces to wear as-is or to customise, like this Oversized T-Shirt (£9) having the hem chopped off.

SHOP OUR ASOS MENSWEAR PICKS

#3. CURVE DRESSES

celebrities-wearing-asos-246205-1515501278478-image

(Image credit: @felicityhayward)

We all know ASOS Curve is one of the best plus-size offerings on the planet, and model Felicity Hayward always tracks down the most brilliant dresses. This jacquard number is now sold out—but we've found other great options below.

SHOP THE BEST ASOS CURVE DRESSES

Related: There's Now Another Version of That ASOS Green Dress—And It's More Flattering

#4. CROP TOPS

celebrities-wearing-asos-246205-1515501281711-image

(Image credit: @francescabrazzo)

Dua Lipa appears a super-fan of ASOS and we've noted a veritable arsenal of crop tops that keep her looking fly at the many live gigs she does each month. This exact (and very flattering) Crop Top (£10) is in the sale, so what are you waiting.

SHOP OUR CROP-TOP PICKS

Related: The 4 Golden Rules of Shopping ASOS Curve, According to Insiders

#5. BRIGHT KNITS

celebrities-wearing-asos-246205-1515501284428-image

(Image credit: @leomieanderson)

Leomie Anderson always wears expensive-looking pieces from the high street, and her latest purchase, this ASOS White jumper dress, is no exception. Unfortunately it has now sold out, but there are many other brightly coloured knit statement pieces to snap up now.

SHOP THE BEST BRIGHT KNITS

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.