The Affordable Shoe Brand Models, Influencers and Editors All Adore

Hannah Almassi

Every now and then, a brand comes along and we find it hard to imagine our life (read: wardrobes) before. There are key dates such as BZ (that's Before Zara) and BMG (Before Mansur Gavriel) that can claim the kind of status we're talking about. And there may be a similar story to be told in the future about an affordable shoe brand called By Far.

Based in Bulgaria and far from widely available, this carefully priced brand has a considered approach to shoe design, tapping into the modern minimalist's want for unfussy but unique footwear. All styles err on the right side of "ugly," and the colourways and heel heights make them versatile enough to feel like special everyday shoes.


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Celebrities and off-duty models agree: Kate Bosworth, Elsa Hosk and Karlie Kloss are just a few of the high-profile names who have joined the By Far fan club. From Parisian influencers who find the label's midi-heel sandals a welcome break from the regular espadrille routine through to L.A. girls who want bright white heels to shine brightly in the sun, there's a global following for women who like their shoes to be comfortable but noticeable, too.

Keep reading to see a handful of By Far's ambassadors, and then shop the new season collection for yourself.

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