10 Key Items That Have Brit-Girl Written ALL Over Them

Hannah Almassi

Anyone who has ever taken an interest in London fashion has most likely been to—or really wanted to go to—Browns boutique on the city's South Molton Street. Since opening in 1970, it's long been a hive of young designer activity and a trailblazer when it comes to stocking high-fashion labels first. Co-founder Joan Burstein—or Mrs. B as everyone in the industry so fondly calls her—can be credited with stocking the likes of John Galliano and Alexander McQueen before anyone else.

Now, Browns is going through another exciting phase, with a gigantic relaunch swinging into action as we type. From the logo through to the website, from a whopping 68 new brands on offer through to a revamped in-store experience, there's a LOT going on that you'll want to know about. A year ago Holli Rogers (previously of Net-a-Porter) took the reins as CEO, and the store has already seen triple digit growth—so if any fashion team knows a thing or two about what really sells in London, it's her crew. 

Which is why we've tapped the store's inside talents to find out what the ultimate London-girl shopping list looks like today. Keep reading to see what the Browns buyers have up their (probably Vetements) sleeves…

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