The 10 Unwritten Rules of Brit-Girl Style
First off, what does British style really look like? We're an eclectic bunch, to say the least, and trying to pick apart the codes that fasten our country's outfitting outlook together is tricky. However, here at Who What Wear, we spend an inordinate amount of time poring over street style looks (there's no denying London street style remains among the most inspiring in the world) and investigating the daily getups of our favourite influencers, editors and industry girls.
All that research has led us to believe that there are some key factors the cool girls of Britain share in common. Our findings show that while they may not wear the exact same piece or trend, the way they approach dressing is similar. Certain tricks come up time and time again, and you can spot a stylish Brit girl's attitude a mile off. Keep scrolling to see what we mean, and shop some suitably British pieces to boot.
1. NO TREND IS TOO HARD TO TRY
Style Notes: This is the nation that birthed the infamous "Hug a Hoodie" campaign, so is it any wonder we've been styling out the idea way before the whole athleisure craze took hold? We've been hugging our Fruit of the Loom sweatshirts for years now.
2. YOU'VE ALWAYS WORN YOUR BOYFRIEND'S CLOTHES
3. YOU HATE MATCHY-MATCHY
4. HAIR-BRUSHING IS NEGOTIABLE
5. YOU VALUE CLASSICS, BUT YOU DON'T WEAR THEM 24/7
6. YOU DON'T MIND SOMETHING SCRUFFY
7. YOU'RE THE FIRST TO TRY SOMETHING NEW (AND POTENTIALLY WEIRD)
Style Notes: Ankle cuffs that resemble some kind of posh security monitor? Yup, we've already made these Attico creations sell out in the UK. This just goes to show that no crazy creation is off the menu for British girls.
8. YOU WEAR THE DRESS; THE DRESS DOESN'T WEAR YOU
Style Notes: Dresses are great—we can all agree there—but in the British Isles, it's all about YOU styling the dress up or down, and not letting it overwhelm you. Forget uncomfortable or difficult frocks; hip girls here know that they're best worn casually, and preferably over jeans in 2017.
9. SNEAKERS ARE THE SOLUTION TO EVERYTHING
10. YOU HAVE AN UNCONTROLLABLE URGE TO WEAR LEOPARD PRINT
Style Notes: When in doubt, this favourite roars loudest. Print trends come and go, but since Kate Moss—the Brit icon to end all icons—has been wearing leopard spots nonstop for decades, we don't see why one would ever question it. Whether head-to-toe or just via a simple accessory, this classic is never far away.
Shop some of our top Brit-style pieces in the gallery below…