The Best Shopping in Edinburgh, From a Very Stylish Local

Hannah Almassi

Welcome to Who What Wear UK's Brit Month, a four-week-long riot of brilliant wardrobe-related things that just so happen to be British. From homegrown startup brands that we want to bring to your attention to the naturally awe-inspiring stylings of our nation's best dressed street stars, this is your hub for the finest fashion intel from these fair Isles.

The best shopping in Edinburgh? Well, you'd probably need—and prefer—a local to tell you that. So with team Who What Wear being based in London, we knew it was best to reach out to a stylish girl who lives in the area to give us the skinny. Let's face it: The next time we head up to Scotland (or anywhere for that matter), we've always got more than sightseeing on our minds.

Enter Joan Collins of How Does Joan Do It. Okay, sure, she's from Miami originally, but she's spent enough time living within the EH post codes—and enough time shopping nearby—to know the hot spots inside and out. Everyone can find their way to the high street's most chartered brands, but it takes another kind of keen fashion eye to seek out the more individual go-tos a city has to offer. And with Edinburgh's creative crowd, it's no wonder there are a few gems to uncover.

We bring you Joan's concise guide to the best places to shop in Edinburgh so that you can a) spend more time enjoying the city's many beautiful hangouts and b) come back with something better than a magnet. Keep reading to see Edinburgh's hottest shopping destinations.

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