From Instagram With Love: 6 New Brands We've Just Found on Our Feed

Ah, Instagram. The source of so many good things: Street style stars who don't even need blogs to have a lucrative business, hours lost staring at other people's breakfasts, choosing the paint colours we'll probably never get around to using at home, snooping behind the scenes of once-restricted A-list events… The main thing we like it for is discovering interesting new labels from across the globe. It's almost impossible not to stumble across them when your feed is packed to the rafters with style-seeking adventurers.

So keep on scrolling to see which brands we're liking (nay, loving!) right now—and shop their key pieces too…

Saks Potts is a Copenhagen-based fashion label founded by Barbara Potts and Cathrine Saks. Their shaggy shearling coats and fur-trimmed knits have recently been spotted on the streets of fashion week thanks to the likes of Leandra Medina, Camille Charrière and a whole host of Danish and Scandi snappy dressers.

Follow @sakspotts

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Designed by Jesse Dorsey and Wannasiri Kongman, Boyy handbags and shoes are always slightly warped takes on really wearable, handy styles. Take the top-handle totes: classic silhouette, unusual jumbo buckle. They've been picked up by celebrities and street style stars alike, and new colourways of very popular sold-out styles have just dropped online.

Follow @boyyboutique

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Orseund Iris is a New York–based womenswear label that first came to our attention when we were searching for pajama shirts to wear out and about. And, boy, do they do them well. Designer Alana Johnson also creates natty little leather scarfs and flattering wrap dresses.

Follow @orseund_iris

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Using fine Filipino craftsmanship, mother-daughter team Becky, Amina and Rosanna Aranaz create the cutest bags you will be desperate to take (and then obviously Instagram) on holiday.

Follow @aranz_dxb

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Los Angeles–based jewellery designer Yves Spinelli has come to our attention thanks to Emily Ratajkowski wearing one of the brand's signature stacked and looped rings in a selfie. His creations are like zero-effort fine jewellery—a very luxurious idea, right? 

Follow @spinellikilicollin

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New York–based label JayDee is all about customising and reworking denim and leather jackets to suit the kind of chicks who like to use their clothes for LOLs: Chiara Ferragni, Caroline Vreeland and Shea Marie have all been captured wearing these very fun personalised pieces.

Follow @shopjaydee

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Have you noticed any super-cool labels on social media? Reveal all in the comments box…

And don't forget to follow Who What Wear UK on Instagram!

Opening Image: Christian Vierig/Getty Images

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.