25 Incredible Conscious Fashion Brands That Break the Mould

Hannah Almassi

Ethical, sustainable, conscious, eco… Even the language that surrounds the realm of clothes and shoes that haven't been produced irresponsibly is enough to confuse the most inquisitive style trooper. What is sustainable but not eco? What could be ethical but not conscious? Are these even valid questions? It's a complete minefield for designers, brands, buyers and consumers alike.

The daunting landscape may be one of the reasons you've never pursued the idea wholeheartedly within your own wardrobe; maybe vintage shopping is your planet-friendly route in, or perhaps you always make sure you make long-lasting investment purchases rather than diving recklessly into fast fashion. But I understand why you may have struggled up to this point, because I have too.

Even with some know-how and press releases flying into my inbox from eco brands across the world, until now, I have felt that being conscious alone wasn't enough to break through: Each piece HAS to be just as gorgeous as anything else. Let's not beat around the bush—design should never be the second motivation; a product's aesthetic will always be a priority for the majority of style-savvy consumers out there. What I hope is that the added benefit of consciousness can become a normal but wonderful bonus on top of an already awesome purchase.

A few years on from the initial eco fashion boom and I bring good news: Brands (new and old) are really stepping up to the bar, offering more "aware" wares that are directional too. This isn't to say your closet could instantly do a full 360 and become entirely eco, but chic, sensible choices are more common than they once were. So, without further ado, discover and shop the 25 best ethical fashion brands I rate.

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