In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced contemporary designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Rixo's printed dresses (aka the unofficial uniform of the best-dressed wedding guests). These £200-something labels are a great way to invest in quality, durable pieces. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada. Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the mid-priced labels to note ahead of payday. Scroll through the gallery below to discover ten of our favourite affordable designer labels.
1. Nanushka
Budapest-label Nanushka is a favourite on Instagram, as the vegan leather puffer jacket and croc-stamped belt bags have become cult buys.
2. Stine Goya
Copenhagen-based designer Stine Goya creates happy vibrant clothes—think painterly prints, rich colour palettes and wedding-ready dresses.
Related: The £26 Zara Bag Is Suddenly All Over Our Instagram Feeds
3. Staud
Staud's plant pot–style bucket bag, the Bissett, has become a cult buy, but this Los Angeles–based brand does so much more than handbags. It's also our go-to for beautiful summer dresses.
4. Rixo London
Rixo London is one of our favourite brands at Who What Wear UK, as we're obsessed with its vintage-inspired printed dresses and blouses. The label was founded in 2015 by friends Henrietta Rix and Orlagh McCloskey, whose line was picked up by Net-a-Porter less than one year later. Quite the fashion coup.
Related: I Never Buy Expensive Shoes, But I Think These Under-£250 Ones Are Worth It
5. Ganni
To many of our readers, Ganni will need no introduction, as the colourful mohair jumpers and printed dresses have practically reinvented the contemporary brand space.
6. Alighieri
This year the Instagram set is getting behind London-based small jewellery line Alighieri, which creates the most amazing gold medallion necklaces inspired by Dante Alighieri's The Divine Comedy. Designer Rosh Mahtani explains on her website that she wanted to create modern heirlooms inspired by literature.
Related: Winter 2018 Fashion Trends: The Only Looks You Need to Know
7. Danse Lente
When it comes to handbags, one of the labels we're most excited about is Danse Lente, the street style–famous handbags that sell out in a matter of weeks (if not days).
8. Yuul Yie
We have a special place in our hearts for affordable designer shoes, and Korean brand Yuul Lie's sculptural heels and flats look like a work of art.
Next up, see our guide to the key trends for autumn/winter 2018.
-
Prepare Your Saved Folder—These 10 Instagram-Famous Buys Stopped Me Mid-ScrollDouble tap–worthy pieces.
-
8 Small Trends That Will Make a Big Difference to Your Spring OutfitsThey can't be a coincidence.
-
Suddenly, These 8 Trends Are Popping Up All Over InstagramThey all feel so current.
-
I Study Trends for a Living—These 7 Are Guaranteed to Go Viral on InstagramPrepare to be sick of these.
-
So Long Jeans—I'm Now Wearing These Casual Trousers InsteadThey're an influencer favourite.
-
I'm a Social Media Editor, so I Tried All of Instagram's Biggest Trends IRLMy verdict is in.
-
I Re-Created 5 Photogenic Outfit Trends I Keep Seeing on InstagramHere's my take.
-
The 4 Trends This Parisian Mother Borrows From Her DaughtersStyle runs in the family.
