8 Midpriced Brands That Are Huge on the Scene Right Now

In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the midpriced designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Reformation's £200 maxi dresses (aka the unofficial uniform of the best-dressed wedding guests).

These £200-something labels are a great way to invest in quality, durable pieces without having to drop a month's rent on a single item. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the midpriced brands alongside high-end labels like Gucci and Prada.

Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the midpriced labels that will make your pay day. Scroll through the gallery below to discover ten of our favourite affordable designer labels.

This post was originally published at an earlier date and has since been updated.