10 Mid-Priced Brands That Are Huge on the Scene Right Now

Emma Spedding

In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the mid-priced designer market to become more and more lucrative. Take Ganni's £180 slip dresses seen in every street style gallery for example, or Reformation's £200 maxi dresses that have become the unofficial uniform for the best dressed wedding guests.

Self-Portrait, Sam Edelman and Ganni have become the go-to brands to splurge on for those of us who usually rely on Zara or Topshop. These £200-something labels are a great way to invest in quality, durable pieces without having to drop a month's rent on only one item. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the mid-priced brands alongside high-end labels like Gucci and Prada.

Here at Who What Wear UK, it is our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the new mid-priced labels that we think could become the next Self-Portrait or Reformation.

Scroll through the gallery below to discover ten of our favourite affordable designer labels.

Next up: our edit of the best party dresses you need to know about now.

This post was originally published at an earlier date and has since been updated.

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