In recent years, many new cult labels have positioned themselves around the £200-something price point, causing the midpriced designer market to become more and more lucrative. Take Ganni's street style–worthy mohair jumpers, or Reformation's £200 maxi dresses (aka the unofficial uniform of the best-dressed wedding guests).
These £200-something labels are a great way to invest in quality, durable pieces without having to drop a month's rent on a single item. These new-wave affordable It labels, now powerful players in the industry, are being courted by the likes of Net-a-Porter, which sells the midpriced brands alongside high-end labels like Gucci and Prada.
Here at Who What Wear UK, it's our mission to help you become a smart shopper and find the best pieces first, so we're sharing some of the midpriced labels that will make your pay day. Scroll through the gallery below to discover ten of our favourite affordable designer labels.
The Frankie Shop stocks those buzzy Instagram-generation brands, but also creates its own label incredible pieces around the £200 mark. Case in point: Tiffany Hsu's lilac corduroy suit. It has stores in Paris and New York, but you'll be pleased to hear that it ships to the UK. However, we're considering starting a petition for it to open up shop here too…
Rixo London is one of our favourite brands at Who What Wear UK, as we're obsessed with its vintage-inspired printed dresses and blouses. The label was founded in 2015 by friends Henrietta Rix and Orlagh McCloskey, whose line was picked up by Net-a-Porter less than one year later. Quite the fashion coup.
Marina London has a simple yet intriguing aesthetic. Central Saint Martins graduate Marina Guergova's label is centered around beautiful basics made out of silk. Think expensive-looking seasonless shirtdresses and slips.
To many of our readers, Ganni will need no introduction, as the colourful mohair jumpers and printed dresses have practically reinvented the contemporary brand space.
This year the Instagram set is getting behind London-based small jewellery line Alighieri, which creates the most amazing gold medallion necklaces inspired by Dante Alighieri's The Divine Comedy. Designer Rosh Mahtani explains on her website that she wanted to create modern heirlooms inspired by literature.
When it comes to handbags, one of the labels we're most excited about is Danse Lente—the street style–famous handbags sell out in a matter of weeks (if not days).
This post was originally published at an earlier date and has since been updated.