The Amazing Online Beach-Style Shop You Haven't Discovered Yet

Hannah Almassi

When it comes to nailing your holiday wardrobe and 2016 beach style in one swoop, there's a particular online shopping destination that'd we highly recommend for the job: Beach Flamingo.

Founded in the UK by two sisters, Lily and Jessica Russo, and their mother, Jacqueline, the super-chic family business all started thanks to a shared love—and impressive knowledge—of what constitutes a damn good suitcase full of beachwear. How do they know such things? Well, spending countless well-dressed summers on the beaches of Puglia, Italy, where the girls' father is from, these ladies have been honing skills since before they can remember.

Lily, a stylist and former Grazia UK fashion editor, has an eye for locating the coolest brands that haven't yet hit our shores, so if you're forever searching for the next It bikini to flaunt poolside (or on social media), then this e-commerce gem is where you'll find it. "We try to make sure none of our brands double up and that they all have their own USP," explains Lily. "Some of our most exciting new beachwear labels include Aranaz ([which] creates really fun basket bags that keep selling out) and you can soon pre-order Reina Olga, which specialises in the most flattering, most comfortable Brazilian cuts. There's definitely been a shift in women's attitudes towards skimpier bikinis, and this brand does them best. For actual beach clothes, I absolutely love Mes Demoiselles and our customers have gone crazy over the dresses."

But not only that, the Beach Flamingo team rigorously investigates the quality, fit and intricate detailing of every piece before placing their orders, which means they know exactly what suits you and your body type and style demands as much as they can spot from 50 paces whether Kendall Jenner is wearing Zimmermann or Lazul. 

Keep reading to shop our favourite holiday pieces online from Beach Flamingo—and start packing your vacation wardrobe like a total fashion pro.

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