Lauren Eggertsen
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, and Milan, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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The Dos and Don'ts of Cocktail Attire, According to Fashion Editors
Everything you need to know.
By Lauren Eggertsen
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I'm Emotionally Attached to the Quiet-Luxury Look—32 Finds I'll Regret Skipping
This is about to be the chicest season ever.
By Lauren Eggertsen
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25 Fall Nordstrom Finds I'm Eyeing That Are Trendy, Rich-Looking, and So "Me"
Everything is so cute—I promise.
By Lauren Eggertsen
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The Dos and Don'ts of Wearing and Buying Lingerie
We've got all the facts… and the lace.
By Lauren Eggertsen
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I Just Got Engaged—32 Gorgeous Finds on My Bridal Wish List
Emphasis on the word "wish."
By Lauren Eggertsen
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I Spent Hours Shopping the "Trending" Section on Ssense—29 Items I Need
You're welcome.
By Lauren Eggertsen
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7 Things That Always Make an Engagement Ring Look Cheap
This is a must-read.
By Lauren Eggertsen
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29 Fabulous New Fall Nordstrom Items I'm a Little Too in Love With
You're next.
By Lauren Eggertsen
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I Just Got Back From London—Here's Where I Stayed, What I Ate, and What I Wore
Featuring the most memorable moments only.
By Lauren Eggertsen
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Sofia Richie Grainge Loves This Brand—9 Fall Finds I Tried and Love Too
Get ready to shop.
By Lauren Eggertsen
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This Vintage Dealer Wore a Crochet Top and Trousers for Her Spanish Wedding
The details are unmatched.
By Lauren Eggertsen
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No Matter Your Budget, Here's How You Can Support Latin-Owned Brands
Get ready to shop.
By Lauren Eggertsen
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A Podiatrist Laughs Every Time You Wear These 6 Shoe Trends
It's time to think about the health of your feet.
By Lauren Eggertsen
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This Vintage Dealer Wore a Crochet Top and Trousers for Her Spanish Wedding
The details from this day are unmatched.
By Lauren Eggertsen
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I'm In New York For Fashion Week—These Are the 5 Hotels Everyone's Talking About
And what I'd wear to each.
By Lauren Eggertsen
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I'm a 30-Year-Old Fashion Editor Who Loves Looking Rich—30 New Fall Finds I Need
You'll want them all.
By Lauren Eggertsen
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Cool Casual Dresses Can Change Your Life—25 of the Best on the Internet RN
You're welcome.
By Lauren Eggertsen
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30 Anti-Trend J.Crew Items That Women in Paris Would Love
These new arrivals are stunning.
By Lauren Eggertsen
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Can't Eat, Can't Sleep, Can't Think Until I Own These 35 Perfect Nordstrom Finds
They're too good.
By Lauren Eggertsen
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Dear, Quiet Luxury, I've Had Enough—25 Statement Pieces My Closet Needs
Who's with me?
By Lauren Eggertsen
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27 Nordstrom Anniversary Sale Finds That Look Like Luxury But Cost Far Less
Everything is well under $100 and so chic.
By Lauren Eggertsen
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Dear, Quiet Luxury, I've Had Enough—25 Statement Pieces My Closet Needs
Who's with me?
By Lauren Eggertsen
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I'm in Shock—These 25 Perfect Designer Finds Are on Major Sale at Nordstrom
You'll want to hurry.
By Lauren Eggertsen
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35 Anti-Trend Summer J.Crew Finds I Am Screaming About to Everyone
You won't regret these buys.
By Lauren Eggertsen
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I Basically Live in Blazers and Jeans—7 Outfit Ideas I'm Trying This Year
Meet my go-to uniform.
By Lauren Eggertsen