Exclusive: Aimee Song Embraces Nerdy-Chic in New Eyewear Campaign

Meghan Blalock

You might remember the relatively new eyewear line Seneca, which launched earlier this year and has already been picked up by a ton of your favourite bloggers—including The Haute Pursuit's Vanessa Hong, Around in Style's Martha Graeff, and Aimee Song of Song of Style. And for Song, her involvement with the brand just went to another level.

We can exclusively share that Song stars in the fledgling brand's F/W 14 campaign, alongside Matt Hitt, the frontman of gritty rock band The Drowners, whose presence has also been seen in Vogue. Song, whose style tends to fall much more on the side of cheeky-chic, puts on a different persona for the campaign—a much more nerdy-chic version of her normal self. Shot by street style photographer Youngjun Koo, the campaign shows a different side of the blogger than we've really seen before.

Keep scrolling to check out the images for yourself, and head to Seneca to shop the collection, which all start at a reasonable $100 per pair.

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