High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I Have The Row Taste on a COS Budget—Here Are 23 New-Season Buys I Love
Elevated basics like no others.
By Avalon Afriyie
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21 New-In Pieces From COS, Arket & H&M That Have My Full Attention
Expensive-looking heroes this way.
By Florrie Alexander
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I Always Shop for Designer-Looking Buys at Arket—These 23 Just Went on Sale
Shop my chic sale edit.
By Natalie Munro
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I Combed Through Hundreds of Spring Arrivals at COS—These 23 Were the Chicest
Simple but certainly not boring.
By Harriet Davey
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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2024 Is the Year of Flat Shoes, and This Affordable Pair Stopped Me in My Tracks
Great with jeans, dresses, skirts…
By Florrie Alexander
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17 New H&M, & Other Stories and Arket Buys That Will Work in Your Spring Wardrobe
Get ahead of the curve.
By Emily Dawes
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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33 New Buys From & Other Stories, Zara and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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I Tried on So Many Pairs of Jeans From H&M, COS and Arket—Only 6 Styles Stood Out
From someone who lives in jeans.
By Florrie Alexander
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14 Under-£100 New-Season Pieces That Make Up My 2024 Capsule Wardrobe
Soon-to-be staples.
By Remy Farrell
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
By Remy Farrell
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There Are a Few Secret High-Street Sales Going on Right Now—Here's What's Worth Looking At
From & Other Stories, Anthropologie and Nobody's Child
By Florrie Alexander
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No Doubt About It—These Are the 28 Best Buys at H&M Right Now
A top-tier edit.
By Maxine Eggenberger
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I'm Convinced That This H&M Skirt Will Be My Most Worn Staple This Spring
It's already flying off of shelves.
By Eliza Huber
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I Always Turn to COS for Designer-Looking Wardrobe Staples—16 New-In Pieces I'm Loving for Spring
Sponsor Content Created With COS
By Humaa Hussain
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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16 New-In, Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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I Combed Through Thousands of Spring Arrivals at H&M: These 25 Were the Chicest
Spring dressing, sorted.
By Florrie Alexander
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It's Official: These Are the 15 Most Popular COS Buys of 2024 So Far
Top-tier best sellers.
By Emily Dawes
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It's True–These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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This One Simple H&M Item Always Makes Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes
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M&S’ Extremely Elegant Blazer Is Going to Be the High Street’s Next Cult Buy
Here's how I'm styling it.
By Natalie Munro
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21 Anti-Trend Zara Items I'd Never Kick Out of My Wardrobe
I'm smitten.
By Maxine Eggenberger
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Arket Never Disappoints Me–These Are the New-In Pieces I’m Eyeing Up
Sponsor Content Created With ARKET
By Humaa Hussain
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A French Woman Walks Into & Other Stories’s Spring Sale—17 Anti-Trend Deals She’s Tempted By
A Parisian-inspired edit of the best deals.
By Emily Dawes
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A French Woman Walks Into Zara—These 16 Anti-Trend Pieces Will Catch Her Eye
Oui, oui, oui.
By Maxine Eggenberger
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COS' Cinch-Waist Cardigan Looks Designer—I'm Now Obsessed With Owning It
The high-street hero does it again.
By Florrie Alexander